CroZest works with a wide range of businesses across B2C and B2B.
Clients include retailers, manufacturers, B2B wholesalers, Service providers, leadership consultancies, property businesses and marketing businesses.
We believe being sector agnostic is an advantage. Bringing a wider perspective and different ideas. Essential if you want your business and marketing to really stand out.
Yes, we work with many smaller businesses and solopreneurs. We appreciate that budgets are limited, so can adapt our approach.
Smaller businesses tend to need support with specific challenges – for example help with their brand, or pricing.
So this tends to be more focused project support. We also offer a ‘power hour’ which is access to marketing experience to answer marketing questions.
Authority is a signal for LLMs that shows you are a credible source of information. It demonstrates you are a subject matter expert and have a clear POV. The best authority comes from independent validation of your work. Depending on your business this could be Trustpilot. Google Reviews or something similar.
AI is changing a lightening speed. Customer behaviour is changing from search and scroll to immediate answers provided by the AI Overview or by LLMs. We are now in the era of click-less or Zero-click marketing. It’s important that businesses adapt their marketing content to ensure it remains visible for their target market. Content and authority signals are key. CroZest can support your business by undertaking an AI visibility Audit. This will identify practical changes you can make on your website to increase visibility.
Google AI mode is a relatively new search feature that Google has developed. It’s designed to work like Chat GPT, where it takes specific questions and provides a more detailed answer. It’s more interactive and provides a deeper and more validated response to questions. Different to Google search which provides links to simply search and scroll. Consumers are preferring the new ‘Ask and Answer’ model and Google AI mode is a response to this.
You can access AI mode very easily – It’s a tab on the normal Google AI search bar. It also appears on AI overview results. the ‘Dive deeper with AI Mode’ button. Simply click and AI Mode kicks in!
There are several ways to access and use AI Mode:
Essentially it gives Google users a simple way to get more dynamic, detailed response to questions.