Why work with CroZest?

The experience and expertise we bring is different. A fresh way to look at your business.​

Hi I’m Sandra, founder of CroZest. ​

There’s so many marketers and marketing agencies offering support for SMEs. CroZest is different. ​

When I began working with SMEs, I saw the same challenges come up again and again – limited time, tight budgets, lack of marketing direction or confidence, and the constant struggle to stand out against bigger players. Many businesses were busy doing ‘bits of marketing’, but missing a clear, joined-up strategy to drive growth and make the most of their marketing budgets. They were also not thinking about AI and future proofing their marketing approach. ​

That’s why I created CroZest and developed the ZEST Method™ . I wanted to help businesses overcome these frustrations. Utilising my marketing knowledge and corporate expertise. We provide a fresh but practical approach to being more strategic with your marketing. ​

‘Strategy’ can be a baffling term. For me it’s all about getting a better understanding of your business, to make smarter decisions. ​

Moving your business from reactive, tactical marketing to a more focused approach. Supporting SMEs to think bigger, focus smarter and get results.

Sandra Phillipson holding sign 'Why work with CroZest?'

Backed by over 25 years of working in senior strategic marketing and brand strategy roles.​

Unlike many creative marketing consultants and agencies, I’ve worked in marketing on the corporate inside. I bring over 25 years of working in senior strategic marketing roles for the UKs biggest banking brands. I’ve headed up Campaign and Innovation Teams, worked extensively on marketing strategy, customer insight, segmentation and proposition development. I’ve managed multi million £ marketing budgets. My experience brings a different level of commercial rigor. Relentlessly focused on measuring marketing return on investment. ​

During my career, I worked specifically on Brand Strategy for Halifax, Lloyds and Bank of Scotland Brands. Working with 30 other Brand Strategists. We lived and breathed brand. The depth of thinking was a different level. Working with some of the leading London brand and media agencies to develop and deliver the best brand experience within UK banking. My focus goes beyond brand design – it’s about driving commercial value from your brand. This is imperative if you ever plan to sell or franchise your business and a very different perspective that many creative agencies will not bring. ​

​I’m a lover of life, a natural ‘people person’ with an abundance of ideas and energy. That’s what I bring. Lots of experience and ‘Zest’ !

Experience that we can bring to your business. ​

  • Senior brand and marketing expertise – Chartered Marketer with over 25 years experience​
  • Relentless commercial focus on getting the best return on your marketing investment.​
  • Practical strategic thinking to make sure you focus on the right activities for your business. ​
  • A distinctive approach to branding – utilising big-brand experience – specially adapted for SMEs ​
  • Recognised Brand Strategist. Award winner for ‘the Unique Voices on Branding’ – an International collaboration of Brand Builders and Brand Strategists. ​
  • Highly innovative – delivered multiple award-winning campaigns and propositions.​
  • Vast experience of managing and extracting real value from marketing agencies.​
  • Expert facilitator of ideation and strategic workshops.​
  • Experienced leader and mentor – we can support, guide and develop your existing marketing team.​
  • AI specific marketing qualifications ensuring the latest AI thinking is embedded responsibly and commercially into our approach.

Contact me to book a free 30min Zest call to understand the simple steps to start driving consistent results

Book a call today