Marketing

Focus your Marketing to drive consistent results ​

At CroZest, we’re here to unlock the power of strategic marketing for SMEs. Helping you think bigger, focus smarter and get results. ​

With over 25 years of senior marketing experience, we provide audits of your existing marketing to identify your gaps and develop and deliver SME strategic marketing plans. ​

How we can help…​

  • CroZest Marketing Power Hour

    A focused hour of marketing support.

    Giving you advice and reassurance for any specific marketing problem or overall marketing direction.  We’re happy to simply chat about your marketing and provide experienced, expert advice.

    Whether it’s about your website traffic, paid media, brand, email marketing, content strategy, how to navigate the AI search, marketing budget, working with a marketing agency or your marketing manager simply needs support.

    We provide a safe space to give you the expertise, direction and reassurance you need for your marketing.

    Helping make sure you focus your limited budget on the right activities.

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  • Getting Clear on your Customers

    Understanding your customers is the most central aspect of all marketing activity. It’s essential to define and truly understand your customer segments. This will ensure that your marketing plan will be more focused and more effective. ​

    • We’ll dig deep to support you to understand your customers:
    • Define key customer segments for your business.​
    • Understand the demographics but more importantly the psychographics of the segments – how your customers truly think!​
    • Understand the key pain points and relevant positioning.​
    • Evaluate the Customer Journey – understand the touchpoints that lead them to your business.​

    Ideal to get clarity on your customers. Enabling you to make sure you resonate with your ideal customers effectively. ​

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  • Marketing Audit

    Built on extensive marketing knowledge, expertise and experience:​

    • A full audit of all your current marketing activities across all customer touchpoints (online and offline). ​
    • Deep dive to understand what’s working (and what’s not). ​
    • Full ranking of all activities.​
    • Identify any gaps in your marketing.​
    • Highlight areas to focus on, new areas to explore and activities to stop. ​

    Perfect for businesses who want to sharpen their marketing efforts or review the effectiveness of their marketing. ​

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  • Strategic Marketing Plan & Delivery​

    We’ll define your marketing strategy and then create a clear, actionable marketing plan. Prioritising what matters most to ensure your activity is purposeful, achievable, and focused on the right activity to maximise your return on investment.​

    As part of the Strategic Marketing Plan we’ll:​

    • Audit your existing activity (including AI search changes)​
    • Define the customers segments you want to focus on​
    • Assess and allocate resources – time and money​
    • Elevate the thinking and innovate​
    • Prioritise 3–5 key activities​
    • Build a 12-month marketing roadmap with clear timings​
    • We can then deliver the plan with you or for you, dependant on your business needs.​

    The best way to get crystal clear on your marketing and start delivering consistent results. ​

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  • AI Visibility Website Audit​

    AI is evolving at lightning speed. The way customers find you is changing. SEO is changing and it’s vital to keep up. ​

    Customers now find information on companies in the AI overview (part of Google) or through Chat GTP or other AI LLM models. ​

    Customers are getting comprehensive and immediate answers to questions without clicking through to your website. ​

    It’s essential to make changes to your website content, to ensure it’s picked up in the AI overview search. Businesses need to remain
    visible. ​

    The AI visibility website audit is a practical starting point. Utilising over 25 years of marketing experience and up to date AI knowledge. We
    will: ​

    • Conduct a high-level AI audit of your current website content. ​
    • Host a follow up call to discuss the findings.​
    • Create a clear plan with practical actions (typically 6-8 actions)​
    • Provide support to deliver the actions.​

    The audit will provide a clear, practical plan to start making sure your website content is visible on AI overview and LLM searches. ​

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What people I’ve worked with say…

Can’t recommend enough. Sandra’s approach to marketing just made sense. Simply being more intentional about our marketing and the website content have made such a positive difference to the business. Also evolving my Personal Brand to be consistent. Sandra is a pleasure to work with. Professional but very personable.

Ursula Philpott – Director – Insight Eating

Transformational! Sandra made me think so differently about my customers. She took the time to understand my business, even attended a supplier trade meeting. My business is niche and finding the right customers is harder than ever. Sandra really provided a fresh perspective and developed a plan with new ideas to market it. I was staggered by the results. We’ve found so many new customers who weren’t even aware of us beforehand.

Giles Wilkinson – Huddersfield Lighting

Contact me to book a free 30min Zest call to understand the simple steps to start driving consistent results

Book a call today